The CEO of Juul Labs has been ousted, and the e-cigarette company has suspended advertising as it remains embroiled in a crisis over its vaping products.
Kevin Burns, who had apologized for the nation’s teen vaping epidemic, resigned effective immediately, Juul announced Wednesday. Juul investor Altria Group, maker of Marlboro cigarettes, said it was a “decision by Juul” for Burns to go.
K.C. Crosthwaite, Altria’s senior vice president and chief strategy and growth officer, will leave his current position to become CEO of Juul.
Also Wednesday, Altria announced that its merger talks with Philip Morris International, which sells Marlboro and other products in foreign markets, had ended.
What’s more, Juul announced it would suspend all of its broadcast, print and digital ads in the U.S. And Juul committed to refrain from lobbying the Trump administration on new vaping laws under consideration, saying it will “fully support and comply with the final policy when effective.”